Latest Articles

FDA Registration vs. FDA Approval: What Consumers Should Know

"FDA-registered facility" and "FDA-approved" sound similar but mean completely different things.

8 min read

Reading Clinical Studies: A Non-Scientist's Guide

You don't need a medical degree to evaluate basic scientific research.

8 min read

Red Flags in Wellness Marketing: What to Watch For

Wellness marketing has evolved sophisticated techniques to sell products without making legally actionable false claims.

8 min read

The Functional Beverage Market: Categories Explained

The functional beverage market has exploded into a multi-billion dollar industry with confusing categories and overlapping claims.

7 min read

The True Cost of Energy: Comparing Long-Term Value

That $5 energy drink might seem expensive, but daily consumption costs significant savings annually.

8 min read

Third-Party Testing: Why It Matters for Supplements

Unlike prescription drugs, dietary supplements don't require pre-market testing or FDA approval.

7 min read

Understanding Bioavailability Claims in Marketing

"Enhanced absorption!" "Superior bioavailability!" These marketing claims sound scientifically impressive but often hide uncertainty.

8 min read

Understanding Supplement Labels: A Consumer Guide

Most consumers don't know how to properly read supplement labels, and manufacturers aren't always required to prove their products work as advertised.

7 min read

What 'Proprietary Blend' Really Means for Consumers

The term "proprietary blend" on supplement labels allows manufacturers to hide how much of each ingredient you're actually getting.

7 min read